Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Europäische Kulturen in der Wirtschaftskommunikation"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~language:"eng"
~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling Coupon Values for Rea...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising
6
Werbung
6
Kommunikation
4
Communication
3
Advertising effects
2
Arzneimittel
2
Brand management
2
Direct marketing
2
Direktmarketing
2
Markenführung
2
Markenpolitik
2
Pharmaceutical industry
2
Pharmaceuticals
2
Pharmaindustrie
2
Public relations
2
Werbewirkung
2
Öffentlichkeitsarbeit
2
Economic history
1
Erzählen
1
Internet marketing
1
Linguistics
1
Linguistik
1
Marke
1
Marketing
1
Media mix
1
Mediamix-Strategie
1
Narrativ <Grammatik>
1
Online-Marketing
1
Social Web
1
Social web
1
Werbestrategie
1
Wirtschaft
1
Wirtschaftsgeschichte
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Bibliographie
Collection of articles of several authors
Article in journal
23
Aufsatz in Zeitschrift
23
Sammelwerk
6
Aufsatzsammlung
3
Mehrbändiges Werk
2
Multi-volume publication
2
Konferenzschrift
1
more ...
less ...
Language
All
English
German
5
Author
All
Mukherjee, Avinandan
2
Belliger, Andréa
1
Boenigk, Michael
1
Heinemann, Sabine
1
Hug, Christoph
1
Janich, Nina
1
Krieger, David
1
Schmidt, Christopher M.
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Springer VS
1
Published in...
All
Europäische Kulturen in der Wirtschaftskommunikation
International journal of pharmaceutical and healthcare marketing : IJPHM
Advances in advertising research
10
Contributions to economic analysis
9
Journal of advertising : official publication of the American Academy of Advertising
9
Lecture notes in economics and mathematical systems : LNEMS
8
Advances in econometrics
7
International symposia in economic theory and econometrics
7
Research
7
International studies in economic modelling
6
A National Bureau of Economic Research conference report
5
Advanced texts in econometrics
4
European Advertising Academy
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of internet marketing and advertising : IJIMA
4
Studies in empirical economics
4
Advances in finance, accounting, and economics (AFAE) book series
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Advances in spatial science
3
Advertising and consumer psychology
3
Journal of applied econometrics
3
Premier reference source
3
Advanced studies in theoretical and applied econometrics : ASTA
2
Advances in international marketing
2
An Applied Econometrics Association volume
2
An Elgar reference collection
2
Applied Econometrics Association series
2
Economic modelling
2
Edward Elgar E-Book Archive
2
Frontiers of economics and globalization
2
Gabler Research
2
Handbooks in economics
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of econometrics
2
Marketing and consumer psychology series
2
New horizons in the economics of sport
2
Routledge new international studies in economic modelling
2
Routledge revivals
2
Springer eBook Collection / Palgrave Economics & Finance Collection
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Werbegeschichte(n) : Markenkommunikation zwischen Tradition und Innovation
Heinemann, Sabine
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012042461
Saved in:
2
Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011806568
Saved in:
3
Pharmaceutical direct-to-consumer
advertising
; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
4
Pharmaceutical direct-to-consumer
advertising
; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
5
Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
Boenigk, Michael
(
ed.
);
Krieger, David
(
ed.
); …
-
2006
-
1. Auflage
Persistent link: https://www.econbiz.de/10003280531
Saved in:
6
Marke und Gesellschaft : Markenkommunikation im Spannungsfeld von Werbung und Public Relations
Janich, Nina
(
ed.
)
-
2009
-
1. Auflage
Persistent link: https://www.econbiz.de/10009742736
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
