Showing 1 - 5 of 5
One of the major driving forces behind a firm’s success can be attributed to its meme management. Memes, analogous to the biological gene, are self‐replicating. They represent the knowledge, views, perceptions, and beliefs communicated from person to person. In a business context, memes can...
Persistent link: https://www.econbiz.de/10014721039
Memes communicate ideas and some memes are more successful at doing this than others. The reason for such success has been hotly debated. It is argued that there is an ontogenetic explanation for meme success in that a feature of the successful meme’s content or message may more readily...
Persistent link: https://www.econbiz.de/10014721044
Purpose – Through a case study of the Jiangsu Little Swan Group Company in the People's Republic of China aims to describe the transition from initial attempts at imitation of products through to the realisation that innovation would need to be purchased Design/methodology/approach – Relates...
Persistent link: https://www.econbiz.de/10014721081
Purpose – The purpose of this paper is to expand upon existing theories of entrepreneurial cognitions. It constructs an information‐processing framework of entrepreneurship (I‐P e ) that holistically maps out the entrepreneurial opportunity recognition process. This framework demonstrates...
Persistent link: https://www.econbiz.de/10014721105
Purpose – Scientists are known for their good ideas, but packaging those ideas into a commercial format requires skills, funding, and processes for which many scientists and their research institutions are all too often not equipped. The Victorian Government of Australia has developed a...
Persistent link: https://www.econbiz.de/10014721118