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~isPartOf:"European Journal of Operational Research"
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Rust, Roland T.
2
Danaher, Peter J.
1
Dempe, S.
1
Givon, Moshe
1
Metters, Richard
1
Muller, E.
1
Muller, Eitan
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European Journal of Operational Research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of marketing
27
MSI reports : working paper series
24
Marketing Science
23
Journal of marketing research : JMR
17
Technological forecasting & social change : an international journal
15
Journal of the Academy of Marketing Science
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Marketing science
9
Discussion Paper
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Discussion Papers / Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management
8
Journal of service research : JSR
8
Management Science
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Report / Marketing Science Institute
6
Journal of Economic Theory
5
Journal of advertising : official publication of the American Academy of Advertising
5
Marketing management : a quarterly business management publication of the American Marketing Association
5
International journal of service industry management : IJSIM
4
Journal of advertising research
4
Journal of economic theory
4
Journal of retailing
4
Harvard business review : HBR
3
Journal of Business Research
3
Journal of business research : JBR
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of service management
3
Marketing letters : a journal of research in marketing
3
Physica A: Statistical Mechanics and its Applications
3
Psychometrika
3
Bell Journal of Economics
2
California management review
2
California management review : CMR
2
Decision sciences : DS
2
Interfaces : the INFORMS journal on the practice of operations research
2
International journal of electronic commerce : IJEC
2
International studies of management and organization
2
Israel economic review
2
Journal of Economic Dynamics and Control
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1
Stability analysis for a special interval cutting problem
Dempe, S.
;
Muller, E.
- In:
European Journal of Operational Research
87
(
1995
)
1
,
pp. 188-199
Persistent link: https://www.econbiz.de/10005277899
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2
Cyclical patterns in brand switching behavior: An issue of pattern recognition
Givon, Moshe
;
Muller, Eitan
- In:
European Journal of Operational Research
76
(
1994
)
2
,
pp. 290-297
Persistent link: https://www.econbiz.de/10005347529
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3
Determining the optimal return on investment for an advertising campaign
Danaher, Peter J.
;
Rust, Roland T.
- In:
European Journal of Operational Research
95
(
1996
)
3
,
pp. 511-521
Persistent link: https://www.econbiz.de/10005094952
Saved in:
4
Mathematical models of service
Rust, Roland T.
;
Metters, Richard
- In:
European Journal of Operational Research
91
(
1996
)
3
,
pp. 427-439
Persistent link: https://www.econbiz.de/10005240393
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