Cyclical patterns in brand switching behavior: An issue of pattern recognition
| Year of publication: |
1994
|
|---|---|
| Authors: | Givon, Moshe ; Muller, Eitan |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 76.1994, 2, p. 290-297
|
| Publisher: |
Elsevier |