Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion
| Year of publication: |
1995
|
|---|---|
| Authors: | Givon, Moshe ; Mahajan, Vijay ; Muller, Eitan |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 59.1995, 1, p. 29-37
|