Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets
Moshe Givon, Vijay Mahajan, and Eitan Muller
| Year of publication: |
1997
|
|---|---|
| Authors: | Givon, Moshe |
| Other Persons: | Mahajan, Vijay (contributor) ; Muller, Eitan (contributor) |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 55.1997, 2, p. 131-144
|
| Subject: | Software | Marktanteil | Market share | Marktforschung | Market research | Marketingmanagement | Marketing management | Markenartikel | Brand | Produktpiraterie | Product counterfeiting | Theorie | Theory | Schätzung | Estimation | Großbritannien | United Kingdom | 1987-1992 |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001222749