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The relationship of strategic and marketing plans
Greenley, Gordon E. - In: European Journal of Operational Research 27 (1986) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10005236787
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An empirical study of isolating mechanisms in UK companies
Oktemgil, Mehmet; Greenley, Gordon E.; Broderick, Amanda J. - In: European Journal of Operational Research 122 (2000) 3, pp. 638-655
Persistent link: https://www.econbiz.de/10005337974
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Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market
Leeflang, Peter S. H.; Reuyl, Jan C. - In: European Journal of Operational Research 23 (1986) 1, pp. 14-24
Persistent link: https://www.econbiz.de/10005287871
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The relative performance of bivariate causality tests in small samples
Roelf Bult, Jan; Leeflang, Peter S. H.; Wittink, Dick R. - In: European Journal of Operational Research 97 (1997) 3, pp. 450-464
Persistent link: https://www.econbiz.de/10005240284