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~isPartOf:"European Perspectives on Innovation Management"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
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European Perspectives on Innovation Management
Handbook of research on customer engagement
7
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
4
Consumer science : Diskussionsbeitrag Nr. ...
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Strategic market creation : a new perspective on marketing and innovation management
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Customer engagement marketing
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Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
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Marketing im gesellschaftlichen Dialog
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Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
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A Research Agenda for Service Marketing
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AIUB business and economics working paper series
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Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
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Branding and sustainable competitive advantage : building virtual presence
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Building corporate identity, image and reputation in the digital era
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CARR discussion paper
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Commodity Marketing : Strategies, Concepts, and Cases
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
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Customer Relationship Management : the ultimate guide to efficient use of CRM
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Customer engagement : contemporary issues and challenges
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Digital Business in Africa : Social Media and Related Technologies
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Digital innovations for customer engagement, management, and organizational improvement
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
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Encyclopedia of technology and innovation management
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Erfolgsfaktor Lean Management 2.0 : wettbewerbsfähige Verschlankung auf nachhaltige und kundenorientierte Weise
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Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
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Handbook of innovation indicators and measurement
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Handbook of research on new product development
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Handbook of research on strategy and foresight
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Key challenges and opportunities for quality, sustainability and innovation in the fourth industrial revolution : quality and service management in the fourth industrial revolution - sustainability and value co-creation
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Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
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