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Why sponsors should worry about corruption as a mega sport event syndrome
Kulczycki, Wojciech; Koenigstorfer, Joerg - In: European Sport management quarterly : ESMQ 16 (2016) 5, pp. 545-574
Persistent link: https://www.econbiz.de/10011640757
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Kultursponsoring : zwischen Corporate Citizenship und Marketing
Posadowsky, Dorothee von - In: Exzellentes Sponsoring : innovative Ansätze und Best …, (pp. 347-369). 2006
Persistent link: https://www.econbiz.de/10003334284
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Wärme mit Herz
Buchsteiner, Stefan; Barth, Stefan - In: Exzellentes Sponsoring : innovative Ansätze und Best …, (pp. 413-420). 2007
Persistent link: https://www.econbiz.de/10003511832
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A systematic literature review of charity sport event sponsorship
Fechner, David; Filo, Kevin; Reid, Sacha; Cameron, Robyn - In: European Sport management quarterly : ESMQ 23 (2023) 5, pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
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Sponsorship-based health care programs and their impact on employees' motivation for physical activity
Bjerke, Rune; Elvekrok, Ingunn - In: European Sport management quarterly : ESMQ 21 (2021) 2, pp. 194-217
Persistent link: https://www.econbiz.de/10012497333
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When team sponsorship of cause-related messages leads to unfavorable fan reactions : the interplay among competency, cause orientation, and message source
Chang, Yonghwan; Kwak, Dae Hee - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1024-1045
Persistent link: https://www.econbiz.de/10014320222