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Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg; Gröppel-Klein, Andrea - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
Cover Image
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg; Groeppel-Klein, Andrea - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 477-499
Persistent link: https://www.econbiz.de/10010045205
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The attractiveness of national and international football leagues : perspectives of fans of "star clubs" and "underdogs"
Koenigstorfer, Joerg; Groeppel-Klein, Andrea; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 10 (2010) 2, pp. 127-163
Persistent link: https://www.econbiz.de/10003977265