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The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional services
Mikolon, Sven; Kolberg, Anika; Haumann, Till; Wieseke, Jan - In: Journal of service research : JSR 18 (2015) 4, pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
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Defective co-creation : developing a typology of consumer dysfunction in professional services
Greer, Dominique A. - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 238-261
Persistent link: https://www.econbiz.de/10010519468
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Motivating customers to adhere to expert advice in professional services : a medical service context
Seiders, Kathleen; Flynn, Andrea Godfrey; Berry, Leonard L. - In: Journal of service research : JSR 18 (2015) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10010483440
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Die Beurteilung von Dienstleistungen : Grundlage für ein erfolgreiches Marketing am Beispiel Freier Berufe
Göbl, Martin - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001754354
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IMC, social media and UK fashion micro-organisations
Henninger, Claudia Elisabeth; Alevizou, Panayiota J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 668-691
Persistent link: https://www.econbiz.de/10011698264
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Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: European journal of marketing : EJM 51 (2017) 3, pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
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Bewertung von Freiberuflerpraxen : Anwendung des Ertragswertverfahrens auf Einzelpraxen und Praxisanteile
Schmidt-von Rhein, Gisela - 1997
Persistent link: https://www.econbiz.de/10000964736
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Diversification, branding, and performance of professional service firms
Castaldi, Carolina; Giarratana, Marco S. - In: Journal of service research : JSR 21 (2018) 3, pp. 353-364
Persistent link: https://www.econbiz.de/10011916521
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How customer satisfaction affects employee satisfaction and retention in a professional services context
Frey, Regina Viola; Bayón, Tomás; Totzek, Dirk - In: Journal of service research : JSR 16 (2013) 4, pp. 503-517
Persistent link: https://www.econbiz.de/10010203516
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International marketing of services and developing countries
Oyewole, Philemon - In: Services marketing quarterly 39 (2018) 2, pp. 79-91
Persistent link: https://www.econbiz.de/10011859499