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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of project management : the journal of The International Project Management Association"
~subject:"Project management"
~subject:"Werbewirkung"
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Project management
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European journal of marketing : EJM
International journal of project management : the journal of The International Project Management Association
International journal of advertising : the quarterly review of marketing communications
14
Journal of advertising : official publication of the American Academy of Advertising
11
International journal of advertising : the review of marketing communications
10
International journal of sports marketing & sponsorship
10
SpringerLink / Bücher
9
Journal of advertising research
7
Journal of promotion management : innovations in planning and applied research
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Psychology & marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Gabler Edition Wissenschaft
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
MSI reports : working paper series
4
European Sport management quarterly : ESMQ
3
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport management and marketing : IJSMM
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Markenkommunikation und Beziehungsmarketing
3
Sport management review
3
Springer eBook Collection / Business and Economics
3
The international journal of human resource management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
DUV / Wirtschaftswissenschaft
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Handbuch der Marktforschung
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Innovatives Markenmanagement
2
Journal of current issues and research in advertising
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
KulturKommerz
2
Marketing letters : a journal of research in marketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
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1
Project complexity and risk management (ProCRiM) : towards modelling project complexity driven risk paths in construction projects
Qazi, Abroon
;
Quigley, John
;
Dickson, Alex
; …
- In:
International journal of project management : the …
34
(
2016
)
7
,
pp. 1183-1198
Persistent link: https://www.econbiz.de/10011579784
Saved in:
2
Strategic planning characteristics applied to project management
Papke-Shields, Karen E.
;
Boyer-Wright, Kathleen M.
- In:
International journal of project management : the …
35
(
2017
)
2
,
pp. 169-179
Persistent link: https://www.econbiz.de/10011642452
Saved in:
3
Integrated management of on-site, coordination and off-site uncertainty : theorizing risk analysis within a hybrid project setting
Arashpour, Mehrdad
;
Abbasi, Babak
;
Arashpour, Mohammadreza
- In:
International journal of project management : the …
35
(
2017
)
4
,
pp. 647-655
Persistent link: https://www.econbiz.de/10011704505
Saved in:
4
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
5
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
6
The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
Saved in:
7
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
8
Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
9
A project sponsor 's impact on practice-based learning within projects
Sense, Andrew J.
- In:
International journal of project management : the …
31
(
2013
)
2
,
pp. 264-271
Persistent link: https://www.econbiz.de/10009723559
Saved in:
10
Unmasking the ambushers : conceptual framework and empirical evidence
Mazodier, Marc
;
Quester, Pascale
;
Chandon, Jean-Louis
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 192-214
Persistent link: https://www.econbiz.de/10009514308
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