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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of project management : the journal of The International Project Management Association"
~subject:"Sponsorship"
~subject:"Werbewirkung"
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Sponsorship
Werbewirkung
Sponsoring
21
Sportmarketing
11
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Consumer behaviour
10
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10
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Carrillat, François A.
5
Astous, Alain d'
3
Mazodier, Marc
3
Woisetschläger, David
3
Meenaghan, John A.
2
Olson, Erik L.
2
Backhaus, Christof
1
Bellavance, François
1
Bornemann, Torsten
1
Bruhn, Manfred
1
Chandon, Jean-Louis
1
Colbert, François
1
Corneille, Olivier
1
Derbaix, Christian
1
Edeling, Alexander
1
Eid, François
1
Feigné, Matthieu
1
Grohs, Reinhard
1
Haselhoff, Vanessa
1
Hattula, Stefan
1
Herrmann, Jean-Luc
1
Holzer, Matthias
1
Kacha, Mathieu
1
Lee, Richard
1
Meng-Lewis, Yue
1
Michaelis, Manuel
1
Ngan, Heidi M. K.
1
Pillai, Kishore Gopalakrishna
1
Plewa, Carolin
1
Prendergast, Gerard P.
1
Quester, Pascale
1
Quester, Pascale G.
1
Reisinger, Heribert
1
Sense, Andrew J.
1
Skard, Siv
1
Thjømøe, Hans Mathias
1
Thorbjornsen, Helge
1
Thwaites, Des
1
Tsang, Alex S. L.
1
Walliser, Björn
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European journal of marketing : EJM
International journal of project management : the journal of The International Project Management Association
International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
23
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of advertising research
20
Psychology & marketing
20
SpringerLink / Bücher
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
13
Gabler Edition Wissenschaft
10
Research
10
The journal of business & industrial marketing
10
International journal of sport finance
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Springer eBook Collection
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Europäische Hochschulschriften / 5
6
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
KulturKommerz
5
Marketing letters : a journal of research in marketing
5
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ECONIS (ZBW)
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1
Managing commercial sponsorship
Meenaghan, John A.
(
contributor
)
- In:
European journal of marketing : EJM
25
(
1991
)
11
Persistent link: https://www.econbiz.de/10001122809
Saved in:
2
Commercial sponsorship
Meenaghan, John A.
- In:
European journal of marketing : EJM
17
(
1983
)
7
Persistent link: https://www.econbiz.de/10001037567
Saved in:
3
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
4
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
5
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
6
The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
Lee, Richard
;
Mazodier, Marc
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 919-942
Persistent link: https://www.econbiz.de/10011298077
Saved in:
7
The role of the fit construct and sponsorship portfolio size for event sponsorship success : a field study
Bruhn, Manfred
;
Holzer, Matthias
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 874-893
Persistent link: https://www.econbiz.de/10011298080
Saved in:
8
Over, out, but present : recalling former sponsorships
Edeling, Alexander
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1286-1307
Persistent link: https://www.econbiz.de/10011725681
Saved in:
9
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
10
The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
Saved in:
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