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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of project management : the journal of The International Project Management Association"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Werbewirkung
Sponsoring
21
Sponsorship
21
Sportmarketing
11
Sports marketing
11
Consumer behaviour
10
Konsumentenverhalten
10
Empirical method
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Carrillat, François A.
3
Astous, Alain d'
2
Mazodier, Marc
2
Chandon, Jean-Louis
1
Corneille, Olivier
1
Derbaix, Christian
1
Herrmann, Jean-Luc
1
Kacha, Mathieu
1
Olson, Erik L.
1
Plewa, Carolin
1
Quester, Pascale
1
Quester, Pascale G.
1
Skard, Siv
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Thjømøe, Hans Mathias
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European journal of marketing : EJM
International journal of project management : the journal of The International Project Management Association
International journal of advertising : the quarterly review of marketing communications
14
Journal of advertising : official publication of the American Academy of Advertising
11
International journal of advertising : the review of marketing communications
10
International journal of sports marketing & sponsorship
10
Journal of advertising research
7
Journal of promotion management : innovations in planning and applied research
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Psychology & marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
MSI reports : working paper series
4
European Sport management quarterly : ESMQ
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport management and marketing : IJSMM
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Sport management review
3
Asia Pacific journal of marketing and logistics
2
Journal of current issues and research in advertising
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Applied economics
1
Business history review
1
Chinese management studies : CMS
1
Electronic commerce research and applications
1
International journal of electronic commerce : IJEC
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport finance
1
International review on public and non-profit marketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of communication management
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of management information systems : JMIS
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ECONIS (ZBW)
7
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1
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
2
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
3
The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
Saved in:
4
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
5
Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
6
Unmasking the ambushers : conceptual framework and empirical evidence
Mazodier, Marc
;
Quester, Pascale
;
Chandon, Jean-Louis
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 192-214
Persistent link: https://www.econbiz.de/10009514308
Saved in:
7
The relative performance of TV sponsorship versus television spot advertising
Olson, Erik L.
;
Thjømøe, Hans Mathias
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1726-1742
Persistent link: https://www.econbiz.de/10009678025
Saved in:
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