Narrow search
Showing 1 - 10 of 152
Cover Image
The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional services
Mikolon, Sven; Kolberg, Anika; Haumann, Till; Wieseke, Jan - In: Journal of service research : JSR 18 (2015) 4, pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
Cover Image
Defective co-creation : developing a typology of consumer dysfunction in professional services
Greer, Dominique A. - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 238-261
Persistent link: https://www.econbiz.de/10010519468
Cover Image
Innovation in legal services : the practices that influence ideation and codification activities
Bourke, Jane; Roper, Stephen; Love, James H. - In: Journal of business research : JBR 109 (2020), pp. 132-147
Persistent link: https://www.econbiz.de/10012238037
Cover Image
Motivating customers to adhere to expert advice in professional services : a medical service context
Seiders, Kathleen; Flynn, Andrea Godfrey; Berry, Leonard L. - In: Journal of service research : JSR 18 (2015) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10010483440
Cover Image
Separate and joint effects of advertising and placement
Uribe, Rodrigo - In: Journal of business research : JBR 69 (2016) 2, pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
Cover Image
IMC, social media and UK fashion micro-organisations
Henninger, Claudia Elisabeth; Alevizou, Panayiota J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 668-691
Persistent link: https://www.econbiz.de/10011698264
Cover Image
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Cover Image
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: Journal of business research : JBR 119 (2020), pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Cover Image
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: European journal of marketing : EJM 51 (2017) 3, pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Cover Image
The cues that matter : screening for quality signals in the ex ante phase of buying professional services
Pemer, Frida; Skjølsvik, Tale - In: Journal of business research : JBR 98 (2019), pp. 352-365
Persistent link: https://www.econbiz.de/10012007250