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Introduction to the special issue : religion and macromarketing
Benton, Raymond - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
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Creating the cautious consumer : marketing managerialism and bio-power in health consumption
Yngfalk, Carl; Yngfalk, Anna Fyrberg - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011413160
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The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
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Local revenue response to service quality : spatial effects in seasonal ticket revenue data
Müller, Sven; Haase, Knut - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1391-1416
Persistent link: https://www.econbiz.de/10011409358
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Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie; Laczniak, Gene R. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
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Religion-motivated enterprises in the marketplace : a macromarketing inquiry
Klein, Thomas A.; Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 37 (2017) 1, pp. 102-114
Persistent link: https://www.econbiz.de/10011657526
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Neural network approach to understanding the children's market
Haryanto, Jony Oktavian; Silva, Manuela; Moutinho, Luiz - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 372-397
Persistent link: https://www.econbiz.de/10011309598
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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Developing markets? : understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)
Figueiredo, Bernardo; Chelekis, Jessica; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 257-271
Persistent link: https://www.econbiz.de/10011286467