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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~subject:"Konsumentenverhalten"
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Marketing: an introductory tex...
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Marketing
80
Marketing management
22
Marketingmanagement
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8
Marketing theory
8
Marketingtheorie
8
Großbritannien
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Chen, Hua-ning
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Gamble, Jordan
1
Gilmore, Audrey
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Haase, Knut
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Haryanto, Jony Oktavian
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Huang, Chun-yao
1
Kennedy, Ann-Marie
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Leonidou, Constantinos N.
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Moutinho, Luiz
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Müller, Sven
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European journal of marketing : EJM
SpringerLink / Bücher
35
Journal of business research : JBR
32
Springer eBook Collection
20
Journal of Islamic marketing : JIMA
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Marketing theory
12
International journal of islamic marketing and branding
11
International journal of wine business research : IJWBR
11
Journal of marketing management : MM
11
Edward Elgar E-Book Archive
10
Journal of Islamic marketing
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Premier reference source
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Edition Wissenschaft Apprimus
9
Psychology & marketing
9
Cogent business & management
8
Research
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Springer eBook Collection / Business and Management
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Asia Pacific journal of marketing and logistics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing research : JMR
7
Journal of retailing and consumer services
7
Marketing intelligence & planning
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Business horizons
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of modelling in management
6
AMA educators' proceedings
5
Asia-Pacific journal of business administration
5
International journal of business and emerging markets : IJBEM
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
Journal of food products marketing
5
Journal of historical research in marketing
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Journal of international consumer marketing
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Journal of international food & agribusiness marketing
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ECONIS (ZBW)
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1
Local revenue response to service quality : spatial effects in seasonal ticket revenue data
Müller, Sven
;
Haase, Knut
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1391-1416
Persistent link: https://www.econbiz.de/10011409358
Saved in:
2
Conceptualisations of the consumer in
marketing
thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
3
Neural network approach to understanding the children's market
Haryanto, Jony Oktavian
;
Silva, Manuela
;
Moutinho, Luiz
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 372-397
Persistent link: https://www.econbiz.de/10011309598
Saved in:
4
An investigation into online reviewers' behavior
Chen, Hua-ning
;
Huang, Chun-yao
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
Saved in:
5
A new era of consumer
marketing
? : an application of co-creational
marketing
in the music industry
Gamble, Jordan
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
Saved in:
6
Field-capital theory and its implications for
marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
7
Consuming spirituality : the pleasure of uncertainty
Shaw, Deirdre
;
Thomson, Jennifer
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 557-573
Persistent link: https://www.econbiz.de/10009733010
Saved in:
8
Cultural drivers and trust outcomes of consumer perceptions of organizational unethical
marketing
behavior
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 525-556
Persistent link: https://www.econbiz.de/10009733013
Saved in:
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