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~isPartOf:"European journal of marketing : EJM"
~person:"Aulōnitēs, Geōrgios I."
~person:"Kowalkowski, Christian"
~person:"Stauss, Bernd"
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Aulōnitēs, Geōrgios I.
Kowalkowski, Christian
Stauss, Bernd
Lusch, Robert F.
3
Vargo, Stephen L.
3
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2
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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1
The
service
elimination decision-making during the
service
life cycle : some pilot empirical evidence
Papastathopoulou, Paulina
;
Gounaris, Spiros P.
; …
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 844-874
Persistent link: https://www.econbiz.de/10009562322
Saved in:
2
Dynamics of value propositions : insights from
service
-dominant logic
Kowalkowski, Christian
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 277-294
Persistent link: https://www.econbiz.de/10009007580
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