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~isPartOf:"European journal of marketing : EJM"
~person:"Chen, Hua-ning"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
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An investigation into online reviewers' behavior
Chen, Hua-ning
;
Huang, Chun-yao
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
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