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~isPartOf:"European journal of marketing : EJM"
~person:"Kowalkowski, Christian"
~person:"Schuster, Lisa Natalie"
~person:"Stauss, Bernd"
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Kowalkowski, Christian
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European journal of marketing : EJM
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Dynamics of value propositions : insights from
service
-dominant logic
Kowalkowski, Christian
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 277-294
Persistent link: https://www.econbiz.de/10009007580
Saved in:
2
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
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