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Local revenue response to service quality : spatial effects in seasonal ticket revenue data
Müller, Sven; Haase, Knut - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1391-1416
Persistent link: https://www.econbiz.de/10011409358
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Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie; Laczniak, Gene R. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
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Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina; Schoefer, Klaus; Blut, Markus; … - In: European journal of marketing : EJM 51 (2017) 1, pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
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Neural network approach to understanding the children's market
Haryanto, Jony Oktavian; Silva, Manuela; Moutinho, Luiz - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 372-397
Persistent link: https://www.econbiz.de/10011309598
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An investigation into online reviewers' behavior
Chen, Hua-ning; Huang, Chun-yao - In: European journal of marketing : EJM 47 (2013) 10, pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
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A new era of consumer marketing? : an application of co-creational marketing in the music industry
Gamble, Jordan; Gilmore, Audrey - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
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Branding and the marketing of technological and industrial products
Melewar, T. C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003990909
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Field-capital theory and its implications for marketing
Tapp, Alan; Warren, Stella - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
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Consuming spirituality : the pleasure of uncertainty
Shaw, Deirdre; Thomson, Jennifer - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 557-573
Persistent link: https://www.econbiz.de/10009733010
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Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior
Leonidou, Leonidas C.; Leonidou, Constantinos N.; … - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 525-556
Persistent link: https://www.econbiz.de/10009733013