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Local revenue response to service quality : spatial effects in seasonal ticket revenue data
Müller, Sven; Haase, Knut - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1391-1416
Persistent link: https://www.econbiz.de/10011409358
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Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie; Laczniak, Gene R. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
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Neural network approach to understanding the children's market
Haryanto, Jony Oktavian; Silva, Manuela; Moutinho, Luiz - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 372-397
Persistent link: https://www.econbiz.de/10011309598
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An exploratory study of sales-marketing integrative devices
Dewsnap, Belinda; Jobber, David - In: European journal of marketing : EJM 43 (2009) 7/8, pp. 985-1007
Persistent link: https://www.econbiz.de/10009525814
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Marketing logics for competitive advantage?
Tollin, Karin; Jones, Richard - In: European journal of marketing : EJM 43 (2009) 3/4, pp. 523-550
Persistent link: https://www.econbiz.de/10009525852
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An investigation into online reviewers' behavior
Chen, Hua-ning; Huang, Chun-yao - In: European journal of marketing : EJM 47 (2013) 10, pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
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A new era of consumer marketing? : an application of co-creational marketing in the music industry
Gamble, Jordan; Gilmore, Audrey - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
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SSCI and its impact factors : a "prisoner's dilemma"?
Svensson, Göran - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 23-33
Persistent link: https://www.econbiz.de/10003949182
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A conceptual model for public relations in museums
Gürel, Eda; Kavak, Bahtışen - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 42-65
Persistent link: https://www.econbiz.de/10003949186
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Field-capital theory and its implications for marketing
Tapp, Alan; Warren, Stella - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 200-222
Persistent link: https://www.econbiz.de/10003949209