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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Testmarkt"
~type_genre:"Übersichtsarbeit"
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European journal of operational research : EJOR
Gabler Edition Wissenschaft
Qualitative market research : an international journal
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Werbung als Schlüsselfaktor bei der Einführung neuer Produkte : Konsequenzen für die Testmarktforschung
Hiller, Kerstin
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2007
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1. Aufl.
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