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Analysis of free gift card program effectiveness
Khouja, Moutaz; Pan, Jingming; Ratchford, Brian Thomas; … - In: Journal of retailing 87 (2011) 4, pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
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Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains
Khouja, Moutaz; Rajagopalan, Hari K.; Zhou, Jing - In: European journal of operational research : EJOR 230 (2013) 2, pp. 333-347
Persistent link: https://www.econbiz.de/10009771836
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Design of win-win return policies for online retailers
Fan, Huirong; Khouja, Moutaz; Zhou, Jing - In: European journal of operational research : EJOR 301 (2022) 2, pp. 675-693
Persistent link: https://www.econbiz.de/10013207671
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Nonlinear pricing for yield management and countering strategic consumer behavior
Khouja, Moutaz; Li, Yuefeng; Zhou, Jing - In: European journal of operational research : EJOR 307 (2023) 1, pp. 212-232
Persistent link: https://www.econbiz.de/10014292909