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Modeling rationality in marketing decision-making with game theory
Di Benedetto, C. Anthony - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 22-32
Persistent link: https://www.econbiz.de/10001062777
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A comparison of the relative importance of the marketing, financial, and asset management implications of strategic decisions
Cronin, J. J. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 242-258
Persistent link: https://www.econbiz.de/10001020259
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Investigating the effects of mailing variables and endogeneity on mailing decisions
Schröder, Nadine; Hruschka, Harald - In: European journal of operational research : EJOR 250 (2016) 2, pp. 579-589
Persistent link: https://www.econbiz.de/10011441718