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ADPULS in continuous time
Luhmer, Alfred (contributor) - In: European journal of operational research : EJOR 2 (1988), pp. 171-177
Persistent link: https://www.econbiz.de/10001066186
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A forecasting model to evaluate the profitability of price promotions
Rinne, Heikki Juhani - In: European journal of operational research : EJOR 3 (1988), pp. 279-289
Persistent link: https://www.econbiz.de/10001066286
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Sequential estimation of a time dependent advertising effectiveness model
Jex, Colin F. - In: European journal of operational research : EJOR 48 (1990) 3, pp. 318-331
Persistent link: https://www.econbiz.de/10001104638
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A quantitative analysis of new car sales and advertising in Greece
Donatos, George S. - In: European journal of operational research : EJOR 48 (1990) 3, pp. 311-317
Persistent link: https://www.econbiz.de/10001104640
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Age-structured linear-state differential games
Grosset, Luca; Vicolani, Bruno - In: European journal of operational research : EJOR 254 (2016) 1, pp. 269-278
Persistent link: https://www.econbiz.de/10011503297
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Sustaining cooperation in a differential game of advertising goodwill accumulation
Jørgensen, Steffen; Gromova, Ekaterina - In: European journal of operational research : EJOR 254 (2016) 1, pp. 294-303
Persistent link: https://www.econbiz.de/10011503305
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On modeling the advertising-operations interface under asymmetric competition
Mesak, Hani I.; Bari, Abdullahel; Luehlfing, Michael S.; … - In: European journal of operational research : EJOR 240 (2015) 1, pp. 278-291
Persistent link: https://www.econbiz.de/10010491708
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Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing
El Ouardighi, Fouad; Feichtinger, Gustav; Grass, Dieter; … - In: European journal of operational research : EJOR 251 (2016) 3, pp. 860-872
Persistent link: https://www.econbiz.de/10011449000
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Combining guaranteed and spot markets in display advertising : selling guaranteed page views with stochastic demand
Chen, Bowei; Huang, Jingmin; Huang, Yufei; Kollias, Stefanos - In: European journal of operational research : EJOR 280 (2020) 3, pp. 1144-1159
Persistent link: https://www.econbiz.de/10012132526
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Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun; Yoon, Sukki; Kim, Seeun; Kim, Yeonshin - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10012016715