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Annotated bibliography of generic commodity promotion research
Ferrero, Jennifer L.; Boon, Leen; Kaiser, Harry M.; … - 1996 - Rev
Persistent link: https://www.econbiz.de/10000935081
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Impact of national generic dairy advertising on dairy markets, 1984 - 95
Kaiser, Harry M. - 1996
Persistent link: https://www.econbiz.de/10000941310
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Assessing the effectiveness of MPP meat advertising and promotion in the Japanese market
Comeau, Allison; Mittelhammer, Ron C.; Wahl, Thomas I. - 1996
Persistent link: https://www.econbiz.de/10000953584
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Advertising, structural change, and US non-alcoholic drink demand
Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M. - 1998
Persistent link: https://www.econbiz.de/10000988400
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Determinants of temporal variations in advertising effectiveness
Chung, Chanjin; Kaiser, Harry M. - 1998
Persistent link: https://www.econbiz.de/10000988401
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Cornell Commodit Promotion Research Program : summary of recent research projects
Kaiser, Harry M.; Ferrero, Jennifer L. - 1997
Persistent link: https://www.econbiz.de/10000967579
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An analysis of generic dairy promotion in the United States
Kaiser, Harry M. - 1995
Persistent link: https://www.econbiz.de/10000915738
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Combining guaranteed and spot markets in display advertising : selling guaranteed page views with stochastic demand
Chen, Bowei; Huang, Jingmin; Huang, Yufei; Kollias, Stefanos - In: European journal of operational research : EJOR 280 (2020) 3, pp. 1144-1159
Persistent link: https://www.econbiz.de/10012132526
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Identifying the extensive and intensive effects of generic advertising on the household demand for fluid milk and cheese
Schmit, Todd M. (contributor) - 2001
Persistent link: https://www.econbiz.de/10001583653
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Impact of generic milk advertising on New York State markets, 1986 - 2000
Kaiser, Harry M.; Chung, Chanjin - 2002
Persistent link: https://www.econbiz.de/10001674332