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Marketing in the cyber era : strategies and emerging trends

Ghorbani, Ali (contributor) - 2014

"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"-- …

Persistent link: https://www.econbiz.de/10010237325

Transcultural marketing for incremental and radical innovation

Christiansen, Bryan (contributor); Yildiz, Salih (contributor) - 2014

products and product categoriess; for those who wish to better understand the importance of marketing products and services …

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The role of brands in an era of over-information

Correia, Ricardo Fontes (ed.); Venciūtė, Dominyka (ed.); … - 2023

"This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with...

Persistent link: https://www.econbiz.de/10014233475

How local companies keep multinational at bay

Battacharya, Arindam K.; Michael, David C. - In: Harvard business review : HBR 86 (2008) 3, pp. 84-95

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Udinese Calcio soccer club as a talents factory : strategic agility, diverging objectives, and resource constraints

Di Minin, Alberto; Frattini, Federico; Bianchi, Mattia; … - In: European management journal 32 (2014) 2, pp. 319-336

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Paradox resolution : a means to achieve strategic innovation

Tse, Terence - In: European management journal 31 (2013) 6, pp. 682-696

Persistent link: https://www.econbiz.de/10010234777

A matter of foresight : how practices enable (or impede) organizational foresightfulness

Sarpong, David; Maclean, Mairi; Davies, Clayton - In: European management journal 31 (2013) 6, pp. 613-625

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The role of absorptive capacity and innovation strategy in the design of Industry 4.0 business models : a comparison between SMEs and large enterprises

Müller, Julian; Buliga, Oana; Voigt, Kai-Ingo - In: European management journal 39 (2021) 3, pp. 333-343

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The power of anomaly : to achieve strategic advantage, scan the market for surprises

Reeves, Martin; Goodson, Bob; Whitaker, Kevin - In: Harvard business review : HBR 99 (2021) 4, pp. 94-101

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Promoting business model innovation through social media strategic capability : a moderated mediation model

Zhang, Feng; Zhu, Lei - In: European management journal 40 (2022) 1, pp. 56-66

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