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~isPartOf:"European management journal : publ. twice a year for the Scottish Business School"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research"
~person:"Capon, Noel"
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Capon, Noel
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European management journal : publ. twice a year for the Scottish Business School
Journal of consumer behaviour : an international research review
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
European Management Journal
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OLC EcoSci
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Brand custodianship: - A new primer for senior managers
Capon, Noel
;
Berthon, Pierre
;
Hulbert, James M.
;
Pitt, …
- In:
European management journal : publ. twice a year for …
19
(
2001
)
3
,
pp. 215-227
Persistent link: https://www.econbiz.de/10006274614
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