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Corporate Social Responsibility:
Knox, Simon; Maklan, Stan - In: European management journal : publ. twice a year for … 22 (2004) 5, pp. 508-516
Persistent link: https://www.econbiz.de/10006241880
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CUSTOMER DEVELOPMENT - Loyalty-based Segmentation and the Customer Development Process - The customer development process requires building relationships with existing customers an...
Knox, Simon - In: European management journal : publ. twice a year for … 16 (1998) 6, pp. 729-737
Persistent link: https://www.econbiz.de/10006301636
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BUYING BEHAVIOUR - Organisational Buying Behaviour in Changing Times - By comparison with earlier American research, Keith Thompson, Helen Mitchell and Simon Knox, all of Cranfield...
Thompson, Keith; Mitchell, Helen; Knox, Simon - In: European management journal : publ. twice a year for … 16 (1998) 6, pp. 698-705
Persistent link: https://www.econbiz.de/10006301639
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Cross-functional issues in the implementation of relationship marketing through customer relationship management
Ryals, Lynette; Knox, Simon - In: European management journal : publ. twice a year for … 19 (2001) 5, pp. 534-542
Persistent link: https://www.econbiz.de/10006272316