Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European management journal : publ. twice a year for the Scottish Business School"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing : an introduction
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
2
Language
All
Undetermined
2
Author
All
Kotler, Philip
2
Kumar, Nirmalya
1
Scheer, Lisa
1
Stonham, Paul
1
Published in...
All
European management journal : publ. twice a year for the Scottish Business School
Journal of marketing
16
Legends in marketing
11
Harvard business review : HBR
10
Always learning
6
Journal of the Academy of Marketing Science
6
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
SpringerLink / Bücher
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of creating value
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Business Horizons
3
Business horizons
3
California management review
3
Journal of Business Strategy
3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Applications of the sciences in marketing management
2
Computer innovations in marketing
2
Does marketing need reform? : fresh perspectives on the future
2
European Management Journal
2
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
2
Holt, Rinehart and Winston marketing series
2
Journal of Consumer Marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIT sloan management review
2
Marketing management and the decision sciences: theory and applications
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Planning Review
2
Readings in basic marketing
2
Readings in marketing : the qualitative and quantitative areas
2
Review of marketing research
2
Springer Business Cases
2
Strategic marketing : planning, implementation, and control
2
wi / wirtschaft
2
more ...
less ...
Source
All
OLC EcoSci
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Re-conceptualizing Marketing: An Interview with Philip Kotler
Kotler, Philip
;
Stonham, Paul
- In:
European management journal : publ. twice a year for …
12
(
1994
)
4
,
pp. 353-361
Persistent link: https://www.econbiz.de/10006339502
Saved in:
2
Editorial - MARKETING STRATEGY - From Market Driven to Market Driving - Nirmalya Kumar, of IMD Lausanne, Lisa Scheer, of the University of Missouri, and Philip Kotler, of the J L Kellogg School, Northwestern University, advocate market driving strategies to produce radical innovation and gain a more sustainable competitive advantage. Prescriptions are offered which overcome difficulties in ...
Kumar, Nirmalya
;
Scheer, Lisa
;
Kotler, Philip
- In:
European management journal : publ. twice a year for …
18
(
2000
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10006289739
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
