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~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
~isPartOf:"International journal of sport finance"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Psychology & marketing"
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Sponsoring
57
Sponsorship
57
Deutschland
29
Germany
29
Empirical method
17
Empirische Methode
17
Brand management
15
Markenführung
15
Marketing management
15
Marketingmanagement
15
Advertising effects
11
Sportmarketing
11
Sports marketing
11
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sponsorship
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Meenaghan, John A.
6
Woisetschläger, David
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Himme, Alexander
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Ahlert, Dieter
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Baim, Dean V.
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Breuer, Christoph
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Cornwell, T. Bettina
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Goukasian, Levon
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Grohs, Reinhard
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Grunberg, Bastian
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Handel-Jung, Gabriele
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Klein-Bölting, Ralf
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Michael, Bernd M.
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Michaelis, Manuel
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Misch, Marilyn B.
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Nitschke, Axel
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Papies, Dominik
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Schnittka, Oliver
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Vogel, Verena
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Wagner, Udo
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Wicker, Pamela
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
International journal of sport finance
Journal of business economics : JBE
Psychology & marketing
The international journal of human resource management
262
SpringerLink / Bücher
153
International journal of production economics
72
International journal of technology management : IJTM
57
International journal of sports marketing & sponsorship
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
The journal of technology transfer
52
Gabler Edition Wissenschaft
51
International journal of production research
50
Journal of sport management : the official journal of the North American Society of Sport Management
48
Journal of business research : JBR
45
International journal of sport management and marketing : IJSMM
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
European accounting review
36
International journal of business innovation and research
35
Springer eBook Collection
34
Journal of sports economics
33
MSI reports : working paper series
33
Management information systems : mis quarterly
33
Springer eBook Collection / Business and Economics
32
Human resource management journal
30
Journal of advertising : official publication of the American Academy of Advertising
30
Manufacturing & service operations management : M & SOM
29
Research
29
European Sport management quarterly : ESMQ
26
Journal of accounting and public policy
26
Working paper / National Bureau of Economic Research, Inc.
26
European journal of marketing : EJM
25
NBER working paper series
24
Gabler Research
23
Journal of accounting research
23
Sport management review
23
Journal of advertising research
22
Journal of management information systems : JMIS
22
International journal of advertising : the quarterly review of marketing communications
21
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
20
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
20
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ECONIS (ZBW)
74
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74
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1
Die Sportphilosophie von Hoechst : eine Analyse von Engagement und Zielsetzung
Siegfried, Hans-Dieter
- In:
Journal of business economics : JBE
61
(
1991
)
10
,
pp. 1093-1097
Persistent link: https://www.econbiz.de/10001113744
Saved in:
2
Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
Saved in:
3
Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms
Sung, Hojun
;
Nam, Changi
;
Kim, Minki
;
Han, Seung Hun
- In:
International journal of sport finance
11
(
2016
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10011452064
Saved in:
4
Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.
;
Goukasian, Levon
;
Misch, Marilyn B.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
Saved in:
5
The effect of sponsorship announcements on stock returns of sponsees
Eryigit, Canan
;
Eryigit, Mehmet
- In:
International journal of sport finance
14
(
2019
)
3
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012155534
Saved in:
6
Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations
Schnittka, Oliver
;
Himme, Alexander
;
Papies, Dominik
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 943-984
Persistent link: https://www.econbiz.de/10011758108
Saved in:
7
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
8
Wissenschafts-Sponsoring : Grundlagen, Besonderheiten und Beispiele
Hermanns, Arnold
- In:
Journal of business economics : JBE
62
(
1992
)
11
,
pp. 1171-1185
Persistent link: https://www.econbiz.de/10001131483
Saved in:
9
An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
Saved in:
10
Effects of strategic exiting from sponsorship after negative event publicity
Messner, Matthias
;
Reinhard, Marc-André
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10009534087
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