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~isPartOf:"Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
Harvard business review : HBR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
14
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11
European journal of operational research : EJOR
8
Journal of retailing
8
SpringerLink / Bücher
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5
Georgetown McDonough School of Business Research Paper
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Journal of the Academy of Marketing Science
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Retailing in the 21st century : current and future trends
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Die Betriebswirtschaft : DBW
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European Journal of Operational Research
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Harvard-Business-Manager : das Wissen der Besten
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Springer eBook Collection
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Dialogmarketing Perspektiven 2017/2018 : Tagungsband 12. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Grundlagen des CRM : Konzepte und Gestaltung
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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Europe's solution factories
Chick, Stephen E.
;
Huchzermeier, Arnd
;
Netessine, Serguei
- In:
Harvard business review : HBR
92
(
2014
)
4
,
pp. 111-115
Persistent link: https://www.econbiz.de/10010343425
Saved in:
2
THE GLOBE - Finding the Profit In Fairness - Germany's TeamBank overturns the conventional wisdom that banks can't make money by being fair to customers.
Loch, Christoph H
;
Sting, Fabian J
;
Huchzermeier, Arnd
; …
- In:
Harvard business review : HBR
(
2012
),
pp. 111-119
Persistent link: https://www.econbiz.de/10010011311
Saved in:
3
THE GLOBE - Finding the Profit In Fairness - Germany's TeamBank overturns the conventional wisdom that banks can't make money by being fair to customers.
Loch, Christoph H
;
Sting, Fabian J
;
Huchzermeier, Arnd
; …
- In:
Harvard business review : HBR
(
2012
),
pp. 111-119
Persistent link: https://www.econbiz.de/10010011863
Saved in:
4
Finding the profit in fairness
Loch, Christoph H.
;
Sting, Fabian J.
;
Huchzermeier, Arnd
; …
- In:
Harvard business review : HBR
90
(
2012
)
9
,
pp. 111-115
Persistent link: https://www.econbiz.de/10009614660
Saved in:
5
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
6
Delegation of pricing authority to the sales force : an agency-theoretic perspective of its determinants and impact on performance/ Heiko Frenzen; Ann-Kristin Hansen; Manfred Kraff...
Frenzen, Heiko
;
Hansen, Ann-Kristin
;
Krafft, Manfred
; …
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10003960762
Saved in:
7
The effects of mailing design characteristics on direct mail campaign performance
Feld, Sebastian
;
Frenzen, Heiko
;
Krafft, Manfred
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10009746288
Saved in:
8
Preissenkungskompetenz im Verkaufsaußendienst : Delegation um jeden Preis?
Hake, Sandra
;
Krafft, Manfred
- In:
Führung von Vertriebsorganisationen : Strategie - …
,
(pp. 363-380)
.
2013
Persistent link: https://www.econbiz.de/10010209800
Saved in:
9
Koordinierter Einsatz von Direktmarketing und Verkaufsaußendienst im Business-to-Business-Kontext
Fredebeul-Krein, Tobias
;
Krafft, Manfred
- In:
Führung von Vertriebsorganisationen : Strategie - …
,
(pp. 189-207)
.
2013
Persistent link: https://www.econbiz.de/10010209816
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10
Guest editorial: Special section on enhancing sales force productivity
Albers, Sönke
;
Krafft, Manfred
;
Mantrala, Murali K.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 44-45
Persistent link: https://www.econbiz.de/10009519920
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