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~isPartOf:"FH-Studiengang Kommunikationswirtschaft / Forschungsergebnisse"
~isPartOf:"Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele"
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Planungsprozess einer Integrierten Markenkommunikation
Bruhn, Manfred
- In:
Handbuch Markenkommunikation : Grundlagen, Konzepte, …
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(pp. 93-109)
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2008
Persistent link: https://www.econbiz.de/10003693888
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Integrierte Kommunikation in österreichischen Unternehmen : [Entwicklungsstand in österreichischen Unternehmen]
Bruhn, Manfred
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Bobolik, Priska M.
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2007
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