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Future-focused strategic marketing
Journal of business ethics : JOBE
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Industrial marketing management : the international journal for industrial and high-tech firms
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Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Future-focused strategic marketing
,
(pp. 3-41)
.
2019
Persistent link: https://www.econbiz.de/10012165318
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2
Organizational improvisation, market orientation, and performance implications in varying industry conditions
Martin, Kelly D.
;
Johnson, Jean L.
;
Saini, Amit
- In:
Future-focused strategic marketing
,
(pp. 199-242)
.
2019
Persistent link: https://www.econbiz.de/10012165348
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