A nemzetközi áttekintésből és a hazai vizsgálatokból megállapítható, hogy a hazai közösségi marketing csak akkor lehet …-nek. -------------------------------------------- It can be concluded from an international survey and domestic investigations that domestic common marketing can only be … marketing organisation, the AMC, have a fundamental role to play in achieving this aim. …

producers – the markets rarely provide effective information and marketing strategies about the producers, the products or the …

countries where they play an increasingly dominant role in food marketing. Their presence, their marketing weight changes the … declined. An effective marketing regime due to its bargaining position, weight and increased level of organisation breached …

, should implement relationship marketing with existing and new customers. • A further lesson of the research is that a …