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~isPartOf:"GAZDÁLKODÁS: Scientific Journal on Agricultural Economics"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Peter F. Drucker"
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GAZDÁLKODÁS: Scientific Journal on Agricultural Economics
Journal of the Academy of Marketing Science
Source
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ECONIS (ZBW)
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1
Drucker on
marketing
: an interview with Peter Drucker
Drucker, Peter F.
;
Darroch, Jenny
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10003830054
Saved in:
2
Lalfey on Drucker : an interview with A. G. Lalfey, Chairman and CEO of Procter & Gamble Co.
Lafley, A. G.
;
Wartzman, Rick
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 12-16
Persistent link: https://www.econbiz.de/10003830058
Saved in:
3
Peter Drucker : the grandfather of
marketing
; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
Saved in:
4
Marketing
IS management : the wisdom of Peter Drucker
Webster, Frederick E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 20-27
Persistent link: https://www.econbiz.de/10003830095
Saved in:
5
Rethinking
marketing
: Peter Drucker's challenge
Wind, Yoram
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10003830098
Saved in:
6
Marketing
and innovation in the Drucker Management System
Maciariello, Joseph
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 35-43
Persistent link: https://www.econbiz.de/10003830101
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7
A frustated quest for community
Donaldson, Thomas
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 44-46
Persistent link: https://www.econbiz.de/10003830102
Saved in:
8
Peter Drucker on
marketing
: an exploration of five tenets
Uslay, Can
;
Morgan, Robert
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
Saved in:
9
An examination of Peter Drucker's work from an institutional perspective : how institutional innovation creates value leadership
Wallman, Jeffrey P.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003830111
Saved in:
10
Drucker's insights on market orientation and innovation : implications for emerging areas in high-technology
marketing
Mohr, Jakki
;
Sarin, Shikhar
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10003830115
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