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Consumer's attitude towards SMS advertising : a study in Nellore City, Andhra Pradesh, India
Reddy, T. Ravindra - In: GITAM journal of management : a quarterly publication … 13 (2015) 2, pp. 253-258
Persistent link: https://www.econbiz.de/10011398446
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A study of sales promotion mix on customer satisfaction with reference to shopping malls in Gwalior city
Ubeja, Satnam Kour - In: GITAM journal of management : a quarterly publication … 12 (2014) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10011287771
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Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra; Lakshmi, N. Rajya - In: GITAM journal of management : a quarterly publication … 13 (2015) 1, pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
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Perceptions of private label apparels & foorwear among Indian consumers
Gupta, Rahul - In: GITAM journal of management : a quarterly publication … 12 (2014) 4, pp. 192-204
Persistent link: https://www.econbiz.de/10011292560
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Consumers' preference towards fast-food retail chains in India
Rajnikant.P.Patel; Shah, Praneti - In: GITAM journal of management : a quarterly publication … 12 (2014) 4, pp. 63-77
Persistent link: https://www.econbiz.de/10011292589
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An assessment of loyalty of bank customers
Aggarwal, Rashmi - In: GITAM journal of management : a quarterly publication … 14 (2016) 2, pp. 79-87
Persistent link: https://www.econbiz.de/10011656294
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A study on advertising effectiveness between traditional advertisements and interactive advertisements in Central India
Kumar, Ravi - In: GITAM journal of management : a quarterly publication … 17 (2019) 1, pp. 148-164
Persistent link: https://www.econbiz.de/10012139308
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Attitude and perception of Indian retailers' towards kidswear safety
Kothari, Vasant; Mathews, Soney - In: GITAM journal of management : a quarterly publication … 15 (2017) 1, pp. 143-151
Persistent link: https://www.econbiz.de/10011820951
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Service quality in banks : gaps analysis of customers' perceptions and expectations
Kaur, Rajinder; Brar, Jasmindeep Kaur - In: GITAM journal of management : a quarterly publication … 14 (2016) 3, pp. 99-105
Persistent link: https://www.econbiz.de/10011656413
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A study on consumer preferences for private label brand products in Bangalore city of India
Kumar, R. Satish; Venkatkistareddy.G - In: GITAM journal of management : a quarterly publication … 14 (2016) 3, pp. 122-127
Persistent link: https://www.econbiz.de/10011656468