Die Grüne Gentechnik ist ein in der deutschen und auch europäischen Landwirtschaft kontrovers diskutiertes Themengebiet. Unabhängig von dem globalen Bedeutungszuwachs – in 2006 wurde auf 102 Millionen Hektar gentechnisch verändertes Saatgut eingesetzt – hat GV-Saatgut in der deutschen...

In order to ensure and to improve quality in the agro-food sector quality systems have to undergo a permanent change: simple end-of-the-pipe monitoring is therefore being replaced with management oriented concepts. Farmers are also increasingly requested to implement quality systems. This paper...

Preferences for food products are usually analysed employing multi-attributive Attitude Measurement, Conjoint Analysis and recently Discrete Choice Modelling approaches. From a theoretical point of view, Choice Modelling based on random utility theory (RUT) outperforms traditional Conjoint...

At the beginning of the year 2005 the German meat industry frequently appeared in the media with reports about rotten meat. Since then a huge number of new problems with meat have arisen which have disclosed weaknesses in food quality control and highlighted the extremely sensitive nature of the...

Studies which analyze price-quality relations in the consumer goods market are mainly more than ten years old and deal marginally with food products. In this survey, the sceptical findings are confirmed with a special focus on the food market. The results show that food quality, risk avoidance...

The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...