The basic challenge in exporting a service is to convince a foreigner to try a service that does not exist yet. The foreigners have to believe that the service will be of good quality and will meet their needs. Usually the foreigner forms that belief based on recommendations, referrals, or...

Starting from the concept of export promotion in the new world economic context, there are presented the role and attributions of Trade Promotion Organizations, institutional structures created by UNCTAD in cooperation with WTO, implemented in many countries all over the world, Romania included,...