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Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar; Pattanayak, Jamini Kanta - In: Global business review 17 (2016) 5, pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
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Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay; Thanigan, Jayanthi - In: Global business review 17 (2016) 6, pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
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Beyond brand personality : building consumer-brand emotional relationship
Becheur, Imene; Bayarassou, Oula; Ghrib, Hela - In: Global business review 18 (2017) 3, pp. 128-144
Persistent link: https://www.econbiz.de/10011745522
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Exploring consumer purchase behaviour : foreign versus local brands
Kashi, Alireza Nalchi - In: Global business review 14 (2013) 4, pp. 587-600
Persistent link: https://www.econbiz.de/10010258599
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Drivers of brand engagement : the role of brand communities
Dass, Sumanjit; Sethi, Rahul; Popli, Sapna; Saxena, V. N. - In: Global business review 22 (2021) 5, pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
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Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
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Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem; Salem, Sharif Omar - In: Global business review 22 (2021) 3, pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
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Romancing the brands on social media
Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Global business review 23 (2022) 3, pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
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Classification analysis for brand loyalty determination
Chatterjee, Debaleena; Basu, Protik - In: Global business review 24 (2023) 1, pp. 106-120
Persistent link: https://www.econbiz.de/10014229807
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Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna; Sondhi, Neena - In: Global business review 23 (2022) 5, pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269