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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Produktentwicklung"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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2
Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed
;
Coviello, Nicole
;
Ranaweera, Chatura
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
Saved in:
3
Innovation
performance in new product development teams in China's technology ventures : the roleof behavioral integration dimensions and collective efficacy
Liu, Jingjiang
;
Chen, Jiyao
;
Tao, Yi
- In:
The journal of product innovation management : an …
32
(
2015
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10010500824
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4
Leveraging internal resources and external business networks for new product success : a dynamic capabilities perspective
Zhang, Junfeng
;
Wu, Wei-ping
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 170-181
Persistent link: https://www.econbiz.de/10011704345
Saved in:
5
Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling
;
Peng, Norman
;
Hung, Huang-Peng
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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6
Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors
Woisetschläger, David
;
Hanning, Debra
;
Backhaus, Christof
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011447498
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7
Impact of strategic type on success measures for product development projects
Manion, Michael T.
;
Cherion, Joseph
- In:
The journal of product innovation management : an …
26
(
2009
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10003799265
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8
The vital role of problem-solving competence in new product success
Atuahene-Gima, Kwaku
;
Wei, Yinghong
- In:
The journal of product innovation management : an …
28
(
2011
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10008822506
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9
Projective customer competence : projecting future customer needs that drive
innovation
performance
Stanko, Michael A.
;
Bonner, Joseph M.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
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10
Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
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