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Uncertainty-driven Innovation : Managing the New Product Development Processes in an Unpredictable Environment
Marzi, Giacomo - 2022
Chapter 1: The Unpredictable Environment and Role of Innovation -- Chapter 2: The Entrepreneurs, the Innovation Process … and the Management of Uncertainty -- Chapter 3: The Necessity and the Drawbacks of Product and Process Innovation … how uncertainty can shape product innovation, process innovation, and the new product development process by covering …
Persistent link: https://www.econbiz.de/10013192316
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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Innovation performance in new product development teams in China's technology ventures : the roleof behavioral integration dimensions and collective efficacy
Liu, Jingjiang; Chen, Jiyao; Tao, Yi - In: The journal of product innovation management : an … 32 (2015) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10010500824
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Leveraging internal resources and external business networks for new product success : a dynamic capabilities perspective
Zhang, Junfeng; Wu, Wei-ping - In: Industrial marketing management : the international … 61 (2017), pp. 170-181
Persistent link: https://www.econbiz.de/10011704345
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors
Woisetschläger, David; Hanning, Debra; Backhaus, Christof - In: Industrial marketing management : the international … 52 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011447498
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Impact of strategic type on success measures for product development projects
Manion, Michael T.; Cherion, Joseph - In: The journal of product innovation management : an … 26 (2009) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10003799265
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The vital role of problem-solving competence in new product success
Atuahene-Gima, Kwaku; Wei, Yinghong - In: The journal of product innovation management : an … 28 (2011) 1, pp. 81-98
Persistent link: https://www.econbiz.de/10008822506
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Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.; Bonner, Joseph M. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762