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Unintended reward costs : the effectiveness of customer referral reward programs for innovative products and services
Dose, David; Walsh, Gianfranco; Beatty, Sharon E.; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 438-459
Persistent link: https://www.econbiz.de/10012107178
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Europe's solution factories
Chick, Stephen E.; Huchzermeier, Arnd; Netessine, Serguei - In: Harvard business review : HBR 92 (2014) 4, pp. 111-115
Persistent link: https://www.econbiz.de/10010343425
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THE GLOBE - Finding the Profit In Fairness - Germany's TeamBank overturns the conventional wisdom that banks can't make money by being fair to customers.
Loch, Christoph H; Sting, Fabian J; Huchzermeier, Arnd; … - In: Harvard business review : HBR (2012), pp. 111-119
Persistent link: https://www.econbiz.de/10010011311
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THE GLOBE - Finding the Profit In Fairness - Germany's TeamBank overturns the conventional wisdom that banks can't make money by being fair to customers.
Loch, Christoph H; Sting, Fabian J; Huchzermeier, Arnd; … - In: Harvard business review : HBR (2012), pp. 111-119
Persistent link: https://www.econbiz.de/10010011863
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Finding the profit in fairness
Loch, Christoph H.; Sting, Fabian J.; Huchzermeier, Arnd; … - In: Harvard business review : HBR 90 (2012) 9, pp. 111-115
Persistent link: https://www.econbiz.de/10009614660
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Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén; Thomas, Jacquelyn S.; Tillmanns, Sebastian; … - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
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Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay; Tillmanns, Sebastian; Krafft, Manfred; … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
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Gegen den Strom : proaktives Marketing- und Vertriebsmanagement in schwierigen Zeiten
Fredebeul-Krein, Tobias; Krafft, Manfred; Suwelack, Thomas - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 1, pp. 8-13
Persistent link: https://www.econbiz.de/10003934564
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Gestaltung von Premiumangeboten : eine Untersuchung am Beispiel der Deutsche Bahn AG
Böckermann, Florian; Blacha, Kirsten; Krafft, Manfred; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 29 (2012) 1, pp. 48-53
Persistent link: https://www.econbiz.de/10009490045
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Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger; Hoyer, Wayne D.; Krafft, Manfred; … - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 290-306
Persistent link: https://www.econbiz.de/10009124106