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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Premier reference source"
~person:"Yildiz, Salih"
~subject:"Innovation"
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Transcultural
marketing
for incremental and radical innovation
Christiansen, Bryan
(
contributor
);
Yildiz, Salih
(
contributor
)
-
2014
products and product categoriess; for those who wish to better understand the importance of
marketing
products and services …
Persistent link: https://www.econbiz.de/10010210087
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