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"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"-- …
Persistent link: https://www.econbiz.de/10010237325
products and product categoriess; for those who wish to better understand the importance of marketing products and services …
Persistent link: https://www.econbiz.de/10010210087
"This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with...
Persistent link: https://www.econbiz.de/10014233475
"This book contributes to the understanding, improving and strengthening of entrepreneurial development, and innovation's role in family businesses and SMEs by providing both theoretical and applied knowledge in order to find how and why entrepreneurship and innovation can produce inefficient...
Persistent link: https://www.econbiz.de/10012394736
Contract design and related agreements / Mohamed Bassyouni -- Risk allocation in innovative contracs / Omar Shalan -- Digital business through the lens of a customer : industries journey through digital transformation / Badar Khan, Azer Khan -- An overview PACS regarding medical digital...
Persistent link: https://www.econbiz.de/10012254284
Persistent link: https://www.econbiz.de/10012114033
"This book contributes to the understanding, improving and strengthening of entrepreneurial development, and innovation's role in family businesses and SMEs by providing both theoretical and applied knowledge in order to find how and why entrepreneurship and innovation can produce inefficient...
Persistent link: https://www.econbiz.de/10012167096
"The book provides a quick introduction to the topic by exploring frameworks in contemporary businesses. Frameworks are the organized and methodical techniques that businesses use to solve particular difficulties, manage processes, and make choices based on accurate information. They offer a...
Persistent link: https://www.econbiz.de/10014318884