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The sure thing that flopped
Zaltman, Gerald; Zaltman, Lindsay - In: Harvard business review : HBR 86 (2008) 7/8, pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
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How can Tibal Fisher stores improve its customer research process?
Sturgess, Donna J. - In: Harvard business review : HBR 86 (2008) 7/8, pp. 34
Persistent link: https://www.econbiz.de/10003736001
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How can Tibal Fisher stores improve its customer research process?
Lee, Alex - In: Harvard business review : HBR 86 (2008) 7/8, pp. 35
Persistent link: https://www.econbiz.de/10003736003
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How can Tibal Fisher stores improve its customer research process?
Fujikawa, Yoshinori - In: Harvard business review : HBR 86 (2008) 7/8, pp. 36
Persistent link: https://www.econbiz.de/10003736004
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Case commentary - The Sure Thing That Flopped
Sturgess, Donna J.; Lee, Alex; Fujikawa, Yoshinori; … - In: Harvard business review : HBR (2008), pp. 29-38
Persistent link: https://www.econbiz.de/10008075644