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The positive effects of explaining the underlying mechanisms (how it works) when promoting healthy behaviors
Pettinico, George; Debevec, Kathleen - In: Health marketing quarterly 37 (2020) 1, pp. 58-72
Persistent link: https://www.econbiz.de/10012200170
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Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin - In: Health marketing quarterly 34 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
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Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc - In: Health marketing quarterly 38 (2021) 4, pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
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Who is the biggest loser? : fat news coverage is a barrier to healthy lifestyle promotion
Previte, Josephine; Gurrieri, Lauren - In: Health marketing quarterly 32 (2015) 4, pp. 330-349
Persistent link: https://www.econbiz.de/10011428637
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Regulatory fit effects on children's responses to healthy eating promotion : an experiment testing message and celebrity fit
Cheng, Benjamin Ka Lun - In: Health marketing quarterly 32 (2015) 1, pp. 48-64
Persistent link: https://www.econbiz.de/10011289339
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Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming; Struthers, Amy - In: Health marketing quarterly 35 (2018) 2, pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
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One does not fit all : health audience segmentation and prediction of health behaviors in cancer prevention
Chon, Myoung-Gi; Park, Hyojung - In: Health marketing quarterly 34 (2017) 3, pp. 202-216
Persistent link: https://www.econbiz.de/10011744224
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Consideration of immediate and future consequences, perceived change in the future self, and health behavior
Pozolotina, Tatiana; Olsen, Svein O. - In: Health marketing quarterly 36 (2019) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10012200119
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A life course study of the effects of experienced life events on the onset and continuity of preventive healthcare behaviors
Yingwattanakul, Preecha; Moschis, George P. - In: Health marketing quarterly 36 (2019) 1, pp. 71-91
Persistent link: https://www.econbiz.de/10012200126
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Don't give US pink ribbons and skinny girls : breast cancer survivors' evaluations of cancer advertising
Taylor, Kimberly A.; Knibb, Jana N. - In: Health marketing quarterly 36 (2019) 3, pp. 186-202
Persistent link: https://www.econbiz.de/10012200139