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Functional, multifunctional, and cross-functional : considerations for marketing management
Kahn, Kenneth B. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 75-84
Persistent link: https://www.econbiz.de/10003793704
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How to conduct an effective peer review
Barczak, Gloria; Griffin, Abbie - 2021
Contents: 1. Introduction to how to conduct an effective peer review -- 2. What is a high-quality review? -- 3. WIIFM - what's in it (peer reviewing) for me? -- 4. Expectations of high-quality reviewers: the 5 Rs -- 5. Getting started and a reviewing template -- 6. Reviewing the introduction --...
Persistent link: https://www.econbiz.de/10012487426
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Measuring product development : time to improve the development process
Griffin, Abbie - 1993
Persistent link: https://www.econbiz.de/10000877323
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Modeling and measuring product development cycle time across industries
Griffin, Abbie - 1995
Persistent link: https://www.econbiz.de/10000929432
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Functional, multifunctional, and cross-functional : considerations for marketing management
Kahn, Kenneth B. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 75-84
Persistent link: https://www.econbiz.de/10009884911
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Use or Lose - Is your company employing information technology in new-product development?
Barczak, Gloria; Sultan, Fareena - In: Marketing management : a quarterly business management … 15 (2006) 2, pp. 30-37
Persistent link: https://www.econbiz.de/10007225334
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TURNING MARKETING RESEARCH HIGH-TECH - Marketing research needs a boost in image to be of help to technology companies.
Sultan, Fareena; Barczak, Gloria - In: Marketing management : a quarterly business management … 8 (1999) 4, pp. 25-30
Persistent link: https://www.econbiz.de/10007244066