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IEEE transactions on engineering management : EM
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Equilibrium analysis of markup pricing strategies under power imbalance and supply chain competition
Wang, Yao-Yu
;
Hua, Zhongsheng
;
Wang, Jian-Cai
;
Lai, Fujun
- In:
IEEE transactions on engineering management : EM
64
(
2017
)
4
,
pp. 464-475
Persistent link: https://www.econbiz.de/10011773098
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2
Optimal length of free trial for online service considering user's learning effect
Hua, Zhongsheng
;
Fan, Yiwen
;
Xu, Xiaoyang
;
Bao, Lina
- In:
IEEE transactions on engineering management : EM
66
(
2019
)
4
,
pp. 583-597
Persistent link: https://www.econbiz.de/10012129831
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Does retailer benefit from implementing "online-to-store" channel in a competitive market?
Yan, Shuai
;
Hua, Zhongsheng
;
Bian, Yiwen
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
2
,
pp. 496-512
Persistent link: https://www.econbiz.de/10012422652
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